LAWMAKERS, June 28, 1984
LAWMAKERS, June 28, 1984
20.52.57-DUKE intro. Report on CAMPAIGN ADVERTISEMENTS. 20.53.13-shot of COKIE ROBERTS in front of CAPITOL, Clip of campaign ad for Rep. BOB WALKER (R-PA), staged to look like an authentic address to PRESS. Shot of SET of the commercial, men and women holding CUE CARDS, asking plant questions, WALKER delivers rapid-fire answers read from CUE CARDS. Shot of WALKER talking to PRODUCERS of AD. Shot of WALKER, says that he wants to use ads to show how real he is. 20.54.58-Shot of VIDEO PRODUCTION STUDIO, 2 men work control panel, shot of TAPE REELS rolling. WERTHEIMER v.o.-REPUBLICANS have worked hard at presenting the right image for their candidates. Shot of Eileen VETTERMAN, REPUBLICAN AD PRODUCER. Compares making political ads to advertising "Coke or Pepsi" [does that mean its, uh, for sale?]. 20.55.29-Shot of TIP O'NEILL cutting ceremonial celluloid ribbon on DEMOCRATIC media center. Shot of camera crew setting up to shoot on a set laid out to look like a CONGRESSMAN'S OFFICE. Shots of Rep. DICK DURBIN (D-IL), who forgot to bring his state flag to the set, wants to try to get away with using the California flag. Shots of CONGRESSWOMAN from Ohio, more snafus in getting commercial filmed. 20.56.32-ROBERTS in front of CAPITOL. Shots of office of CAMPAIGN CONSULTANTS Bob SQUIRES. Shots of FILM EDITING BOARDS. ROBERTS v.o.-discussion of cost of T.V. time as the major increase in costs of campaigning. Shot of SQUIER, explains his role as helping candidates use the medium of TV to best advantage. Shot of SQUIER client AL GORE standing in front of CAPITOL. GORE says most of his colleagues would want professional help using TV. 20.57.48-Shots of SQUIER in office. Shots of film splicing. SQUIER interviewed outdoors. Discusses tailoring AD styles to fit candidates. Shots of CANDIDATES in HAIR AND MAKEUP for ADS. Clips of ADS. Shot of GORE with CAPITOL in background. GORE says that TV helps more people get attuned to basic issues of campaign, but the length of ADS isn't good for complicated ideas (duh). 20.59.37-DUKE in studio-series of brief reports: SENATE vote to cut off aid to CONTRAS in NICARAGUA. SENATE endorses federal minimum DRINKING AGE of 21, cutoffs of HIGHWAY FUNDS to renegade states. Shot of CONGRESSMAN objecting, gives "old enough to vote" argument. Agreement of new TAXES to cut DEFICIT. Shot of BOB DOLE, says the package was the most CONGRESS could do in an election year, with both TAXES and DEFICIT equally controversial. HOUSE approval of CIVIL RIGHTS BILL that would take away federal funding for COLLEGES that practice SEX DISCRIMINATION. RETIREMENT honors for Rep. BARBER CONABLE (R-NY), Shot of Rep. J.J. PICKLE (D-TX) praising CONABLE. Notes that CONABLE shouldn't expect PICKLE to be so nice for the next six months. Laughs all around.