Bernie Howard Commercials IV
Bernie Howard Commercials IV - "Cunningham Pharmacy"
Cunningham Pharmacy -- Shot of a white male press photographer standing at pharmacy's photo processing desk, talking to the camera about their prints; shot of large prints of his little boy. A white male pharmacist behind the pharmacist counter, talking to camera; panning shot of pharmaceutical bottles on the wall.
Bernie Howard Commercials IV - "Melody Hill Wines"
Melody Hill Wines -- Animation. Smiling sun rising over hills, smacking lips. Shot of young woman picking grapes in a vineyard. Live action shot of white woman bringing wine glass to mouth; she sips and smiles.
Bernie Howard Commercials IV - "Enden-X"
Enden-X Dandruff Shampoo -- white man lathering hair in the shower. Many product shots.
Bernie Howard Commercials IV - "Melody Hill Wines"
Melody Hill Wines -- mix of live action stills and animation of happy grapes, bottles of wine, and a man and woman dressed as Caribbean dancers.
Bernie Howard Commercials IV - "Enden Dandruff Shampoo"
Enden Dandruff Shampoo -- Shot of a white man getting his hair cut by a female hair stylist; much combing and cutting. Good shot of man getting his scalp lathered in small shampoo sink. Shot of soapy hands. Product shot.
Bernie Howard Commercials IV - "West Shore Dodge Dealers"
West Shore Dodge Dealers -- shot of a 1960s model Dodge cruising Chicago streets. Shot of a salesman walking around a parked Dodge, pointing and smiling at the hood and grill, going so far as to perform a soft shoe dance of joy. Shot of salesman showing a woman the car's roominess. Over the shoulder shot of salesman and woman taking the car for a trial spin.
Bernie Howard Commercials IV - "Illinois State Medical Society"
Illinois State Medical Society -- actor BURGESS MEREDITH talking to camera about preventative medicine, and how far the medical industry has progressed. He walks onto a Victorian set where a stodgy doctor tends to a bedridden patient, then moves through a door to a modern times set where a doctor is showing off a hypodermic needle and ampule.
Bernie Howard Commercials IV - "Col-R-Corn Popcorn"
Col-R-Corn Colored Popcorn -- Many products shots. Shot of white boy in kitchen, showing how easy it is to make. He cooks oil in a pan, adds the kernels and, voila! High angle shot of popped corn in a bowl as greedy hands grab all they can get.
Bernie Howard Commercials IV - "Chesty Potato Chips"
Chesty Potato Chips -- animated singing locomotive hocking goods as kids nibble munchies on a boxcar. Cut to live action of two white kids (boy and girl) wearing Chesty engineer cap, feeding their faces in a kitchen.
Bernie Howard Commercials IV - "EZ Pop Instant Drink Mix"
EZ Pop Instant Drink Mix -- Caucasian boy and girl eagerly watching their blond mother mix a fresh batch of their favorite sugar-drink. Shot of drink being mixed in glass pitcher. Product shots of flavor variety. Shot of kids hopping happily in backyard as Mom trails closely with pitcher and glasses on platter. They sit in lawn chairs and enjoy.
Bernie Howard Commercials IV - "Olin Safety Flares"
Olin Safety Flares -- Shot of a young Caucasian woman pulled to the side of the road. Shot of her going to the trunk to fetch safety flares. More shots of her following the onscreen instruction to properly use the safety flares. Shot of her and the car as the sheriff's car arrives.
Bernie Howard Commercials IV - "Illinois State Medical Society"
Illinois State Medical Society -- illustrations promoting the medical wonders of modern society. Illustration of four generations of one family under one roof. Illustrations of a football player, a welder, and a man holding up a fish he caught. More illustrations of a hospital and a female nurse using a medical machine to help a male patient. Illustration of a man looking into a microscope and recording what he sees.
Bernie Howard Commercials IV - "Roman Meal Bread"
Roman Meal Bread -- Animation of happy cartoons eating Roman Meal bread and having a better life as a result.
Bernie Howard Commercials IV - "Magnus Organs"
Magnus Organs -- Shot of a record player playing a classical record. A hand takes off the stylus, zoom out to a shot of a white man in a suit and tie talking to the camera: "Don't you wish you could make real music, too? Well, now you can!" Pan to a shot of a housewife playing a Magnus Easy Touch organ. Various shots of the easy-to-learn organ in operation. No notes, no hassles, no problem!
Bernie Howard Commercials IV - "Sears Rechargeable Toothbrush"
Sears Rechargeable Power Toothbrush -- Still shot of a family, wife holding a power toothbrush. Various shots of the power toothbrush, its charging base, toothbrushes, and text verifying its approval by the American Dental Association Council.
Bernie Howard Commercials IV - "Red Cap Lawnmowers"
Red Cap Lawnmowers -- Caucasian boy wearing a red baseball cap, riding a lawnmower through a TV studio made out to be a suburban backyard. Father sits and watches from a lawn chair. Many products shots of lawnmowers.
Bernie Howard Commercials IV - "AGA Kitchens"
AGA Kitchens -- Panning shot of a Caucasian man in suit and tie, talking to camera about AGA kitchen remodeling.